I BELIEVE

I love color. I love fabric.
I celebrate the look and feel of fabric in combining patterns and textures.
The way I choose to dress is a declaration:  “See me!”
The choice of garment expresses my style sense and not my body image.

How I dress expresses my unique taste.

I always dress comfortably.
I’m not willing to sacrifice  comfort or appearance.
Comfort is essential on the list of  things I demand of my designs.
Luli clothing is easy to maintain (machine washable).  That’s the way I want it.

Garments must be beautifully sewn.
I want my wardrobe to be an expression of me.
I wear a garment because of how it makes me feel and how it makes me look.
When I am comfortably dressed I feel feminine and pretty.  That sums it up!

My designs are appropriate for life here in Israel.
Our mostly moderate climate can be quite hot in summer but not extremely cold in winter.
Dazzling sunlight and clear blue skies encourage a sense of freedom and perhaps a  touch of whimsy in the way we choose to dress.
Roomy, comfortable, colorful clothing can put a smile on any face!

Quality of environment is a priority.
Our studio and shop are pleasant environments for our staff to work in, and for our clientele to visit.
I have worked with my exceptional staff for years.

Our garments  are sewn locally in Israel, and  seamstresses receive fair wage.
We strive to be “green” as possible.

Fabric remnants are donated rather than  discarded.
Scrap paper and carton are recycled.